The two coordinates of a global lifestyle.ALT is the altitude you operate at.15° is the longitudein every time zone you cross.
TRAVEL PERFORMANCE FOR LUXURY HOTEL OWNERS, CEOs AND GENERAL MANAGERSFOR LUXURY HOTEL OWNERS, CEOs & GMs
Check-in is at 3pm. Their body thinks it's 3am.
Luxury hotels invest heavily in wellness, but guests who’ve crossed time zones are often too exhausted from travelling to enjoy it, and don’t know what to use, and when, to feel better.
ALT‑15° gets the timing right, designed to help guests recover from jet lag faster and use more of the wellness you’ve invested in, lifting spend per guest.
Make your hotel the one they chooseand return to.
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What is Travel Performance?
Timing wellness to each guest’s journey means connecting the rooms, the food, the spa and the gym, which sit across different departments, so currently no one owns it across the hotel. That’s what ALT‑15° does, using AI and circadian rhythm science, personalised and bespoke to each guest.
It starts with what the hotel already knows. The booking shows where each guest has come from, how many time zones they’ve crossed and what time it is for their body on arrival. A short questionnaire adds whether they’re a morning or evening person and the purpose of the trip. Before arrival, each guest receives a bespoke plan: when to eat, train, recover and sleep across the stay. They can accept or change any part of it, and the hotel has everything arranged and ready for when they arrive.
Over six months, ALT‑15° designs your hotel’s protocol and signature packages using circadian science and AI, with our PhD jet lag specialist, embeds them across your departments and trains your teams. Your own teams deliver and sell them, designed to lift spend per guest, guest satisfaction and repeat stays.
For your hotel, that means wellness guests actually use, and a stay they come back for.
Helping guests feel well is what separates a hotel from its competitors.
The opportunity
The hotel is organisedby department.The guest experiences one stay.
Three moments matter. Arrival. Stay. Departure. Most hotels sell only the middle one. Travel Performance turns all three into part of the reason to choose the hotel, and to come back.
BEFORE & ON ARRIVAL
The journey and first hours
How the hotel can support the traveller before they arrive, anticipate how the journey may affect them, and shape the first hours after they reach the property.
THE STAY
The reason they came
The moments they came for, and can’t afford to lose. What they came to do happens during the stay, and the hotel either supports them around those moments or leaves it to chance.
DEPARTURE
How they leave
How the guest feels when they leave the hotel, what their onward journey demands of them, and how the experience can support them beyond the stay.
Designed around your guests.
01
International travellers
Business and leisure guests arriving long‑haul, whether they’re here to work, celebrate or on vacation.
02
Corporate groups
Meetings, incentives, conferences and events, from leadership off‑sites to retreats, where a company needs its people at their best.
Guests don’t experience a spa, a gym and a restaurant.They experience one hotel, and how they feel throughout their stay.
Body clock on arrival, 3pm in Dubai. Illustrative.
From London
12:00
Midday
From New York
07:00
Early morning
From Mumbai
16:30
Late afternoon
From Singapore
19:00
Evening
From Riyadh
14:00
Early afternoon
SCHEDULE
DXB 07:45UTC+4
LHR 11:10UTC+1
DXB 06:55UTC+4
JFK 23:40UTC-4
DXB 14:20UTC+4
SIN 07:30UTC+8
AUH 18:10UTC+4
DXB 09:05UTC+4
HKG 16:25UTC+8
DXB 05:50UTC+4
LHR 13:35UTC+1
DXB 21:15UTC+4
DXB 07:45UTC+4
LHR 11:10UTC+1
DXB 06:55UTC+4
JFK 23:40UTC-4
DXB 14:20UTC+4
SIN 07:30UTC+8
AUH 18:10UTC+4
DXB 09:05UTC+4
HKG 16:25UTC+8
DXB 05:50UTC+4
LHR 13:35UTC+1
DXB 21:15UTC+4
BODY CLOCK ILLUSTRATIVE
DXB 07:45UTC+4
DXB 14:10UTC+4
LHR 03:55UTC+1
DXB 07:40UTC+4
JFK 06:20UTC-4
DXB 03:30UTC+4
SIN 22:10UTC+8
AUH 09:05UTC+4
DXB 12:25UTC+4
HKG 09:50UTC+8
DXB 16:35UTC+4
LHR 18:15UTC+1
DXB 07:45UTC+4
DXB 14:10UTC+4
LHR 03:55UTC+1
DXB 07:40UTC+4
JFK 06:20UTC-4
DXB 03:30UTC+4
SIN 22:10UTC+8
AUH 09:05UTC+4
DXB 12:25UTC+4
HKG 09:50UTC+8
DXB 16:35UTC+4
LHR 18:15UTC+1
Five guests arrive at a Dubai hotel on the same afternoon, each on a different body clock.The hotel knows when they arrive, but not what their bodies need.
Each has a reason for being there, and no time to lose to jet lag.
All five have access to the same spa, gym, restaurants and rooms, but each will want them at a different time, for the state they arrive in and what they came to do.
The traveller
Every journey has a purpose.The hotel can help guests fulfil it.
Business, a corporate event or a personal occasion. Whatever the reason for the trip, the hotel is part of a much bigger journey. How the guest feels throughout the stay shapes how well they can deliver on the trip’s purpose.
That starts with understanding why they are there, how little time they have, how the journey has affected their sleep, energy and recovery, and what they need from the stay. It ends with an experience designed around the traveller and the purpose of their trip.
Get that right, and your hotel becomes what guests remember long after their stay, the first they think of when they return to that destination, and the reason they come back.
“I’ve been travelling for business over 20 years and this was undoubtedly the best business trip I’ve ever experienced; my mental state was off the charts. I felt very positive, strong and balanced throughout the trip. I’m actually really looking forward to travelling long-haul again but only if Papillon looks after me, I can’t imagine going back to travelling how I used to.”
GLOBAL PARTNER, TOP-FIVE EXECUTIVE SEARCH FIRM · FIVE-DAY TRIP, LONDON, NEW YORK, CHICAGO
The elements of Travel Performance
Nine areas shape howa guest feels.The hotel can influence every one of them,when it knows the right time.
Travel changes sleep, energy, routine and recovery, while the reason for the journey stays fixed. These are the nine areas ALT‑15° brings together across a property, timed to where each guest has travelled from, designed to help them recover from jet lag and realign their circadian rhythm.
Each is a service you already pay for. Timed to the guest, each becomes a reason to book and spend.
01
SCHEDULE AND TIMING
The reason the guest travelled, what they’re there to do, and how the hotel experience sits around it.
02
BEFORE ARRIVAL AND FIRST HOURS
What the hotel can understand about the traveller before they arrive, how it can prepare for their journey, and how those first hours shape the stay that follows.
03
LIGHT AND ENVIRONMENT
The room and the spaces around it, and how the environment changes across the guest’s stay.
04
SLEEP
How well the guest sleeps on the first night and the nights that follow, and what the room does to support it.
05
NUTRITION
What the guest eats throughout the stay, from restaurants and room service to the minibar, and how that supports sleep, recovery and energy when they need it.
06
HYDRATION & REPLENISHMENT
How the hotel supports hydration and replaces what the journey depletes, from arrival through to departure.
07
MOVEMENT AND FITNESS
How movement can support the guest, from restoring energy after the journey to preparing for the day ahead.
08
RECOVERY
The spa, treatments and recovery capabilities already in the hotel, and where they could have the most impact during the stay.
09
DEPARTURE AND AFTER THE STAY
How the guest feels after leaving, what they remember about the stay, and whether the experience gives them a reason to return.
The international guest
Jet lag creates friction in a stay that is otherwise designed to feel effortless.
You have an international guest whose state has been changed by travel, who is there for a purpose beyond the hotel, and who doesn’t always know when to use the facilities you have built.
ALT‑15
Longevity considers health over a lifetime.Travel Performance considers health during the stay: how the journey affects how the traveller feels, mentally and physically.
Two guests can arrive at the same hotel at 7am in completely different physiological states.
When the timing is managed
Guests recover and sleep better, and use the spa, restaurants and gym more, including at quieter hours, lifting spend per guest and ancillary revenue from facilities the hotel has already invested in. They rate the stay higher and come back.
When it’s left to chance
Guests arrive exhausted from travelling, don’t know what to use, and when, and leave without feeling their best. They associate that feeling with your hotel, and next time, they choose another.
The schedule and the travellerdo not arrive in the same state.The hotel can close the gap.The schedule and the travellerdo not arrive in the same state. The hotel can close the gap.
The commercial outcome
Room rates alone can no longer carry growth.The hotels winning now are bundling wellness,unlocking ancillary revenue.*
We don’t ask a GM to believe in wellness, but to see a greater return on the wellness they’ve already invested in, measured in the figures they already report on.
Global, since 2019**
+19%
Revenue per available room
+25%
Booking costs per available room
Designed to improve
TRevPAR
Revenue beyond the room
The package, the spa, F&B and in-room dining all count towards total revenue per available room, not only the rate.
ADR
A rate worth paying more for
A Travel Performance stay package, sold before arrival and priced above the standard room rate.
Spend per guest
More of your services sold
Guests who feel ready to enjoy their stay book more of the treatments, dining and training you already offer.
Off-peak utilisation
Revenue from quieter hours
Body-clock timing brings guests into the spa, gym and restaurants at hours that usually sit empty.
GSI and NPS
Scores that sell the next stay
Guests who sleep and recover better rate the stay higher, in the reviews other travellers read before booking.
Repeat bookings
Returns that cost less to win
A guest with a travel profile has a reason to book with you again, designed to bring them back direct as booking costs keep rising.
*Michael Grove, HotStats, UK hotels: Q1 revenue growth isn’t outpacing costs, June 2026. **Source: Duetto and HotStats, global aggregated hotel performance analysis, 14 January 2026.
Hotels have the what. We give them the when.
For a guest who’s crossed time zones, wellness means recovery.
We time light, food, movement, sleep and treatments to each guest’s journey,so every service your hotel already offers works with their circadian rhythm, not against it.
How we work
When travel changes what the guest needs,the hotel experience should change with them.
ALT‑15° gets the timing right for guests who’ve crossed time zones, and turns it into signature packages your teams can sell.
What your hotel buys
Using our Travel Performance protocols, developed with a PhD jet lag specialist, and an AI planning engine designed to turn each guest’s journey into one bespoke plan, we time light, food, movement, sleep and treatments to each guest, and build it into your existing wellness, rooms and dining. Your own sales and marketing teams sell it to international travellers and corporate clients, with no new department or equipment.
Nothing you’ve invested in is replaced. We work with your sleep programme, your chef, your fitness trainers and your spa therapists, so everything they offer is timed to each guest’s circadian rhythm. It’s turnkey: built into your SOPs and existing guest touchpoints, from the pre-arrival email to the spa reception.
Phase I designs your hotel’s Travel Performance protocol in 90 days, around your guests and the services you already have. Phase II, over a further 90 days, embeds the protocol across every department and trains your team to deliver it with confidence. Each engagement has a defined scope and outcome, with a clear start and finish.
Your rooms, F&B, spa and guest services,coordinated around each traveller.
Months 1 to 3
Circadian science and AI design
Your protocol, developed with our PhD jet lag specialist and built around your guests and the services you already have. A stay package sold before arrival, offered on the room categories and number of nights you choose.
Months 4 to 6
Embed and educate
We educate each department involved, so every team knows what to offer guests and when. We advise your sales and marketing team on the story and how to sell it, ready for their launch.
Throughout
Your team delivers the hospitality.
ALT‑15° provides the timing and coordination, with regular leadership sessions and short video training for each department. No one needs to learn circadian science, and each guest’s confidential information remains privately owned by your hotel.
The six-month engagement
01Design your protocolPhase I, 90 days
Your guests
Where they fly from, when they land, and why they’re there.
Your services
Sleep, food, fitness, spa and rooms: what you have, and how each is used now.
Your competition
What similar hotels nearby offer, and how yours will stand apart.
The protocol
The timing of light, food, movement, sleep and treatments for each journey: a bespoke guest journey, developed with our PhD jet lag specialist.
The packages
Signature packages your teams can sell, lifting ancillary revenue.
The outcome
Signature packages ready to sell, creating new revenue from facilities you already have, and a clear reason for guests to choose you over the competition.
02Embed the protocol across the hotelPhase II
We work with each department, rooms, food and drink, spa, fitness and front office, so each knows what to do and when for every guest, from the pre-arrival message to departure.
The protocol is built into your existing SOPs and guest touchpoints, so daily operations carry on as normal, while more guests use the spa and gym at off‑peak hours, timed to their body clock rather than local time.
The outcome
Every department working to each guest’s circadian rhythm, so more guests use your spa, gym and restaurants, including at off‑peak hours, lifting spend per guest.
03Train your team and launchPhase II, to day 180
We train your team to explain and deliver your Travel Performance protocol with confidence, and shape the story guests hear before they arrive.
Then your teams launch your signature packages to guests and your sales channels, and we review the results against the figures you already track.
The outcome
A team that sells and delivers the protocol with confidence, guests who feel better and come back, and results in the figures you report on: guest satisfaction, repeat bookings, spend per guest, and total revenue per room (TRevPAR).
The results
Six months later.Six improvements in your hotel.
01Your guests
Faster recovery
Designed to reduce guests’ jet lag recovery time, so they sleep well, think clearly and are physically ready sooner. They’re at their best for the meetings, events or occasions they travelled for, and go home without losing days to recovery.
02Your teams
One plan, every department
Every department works from the same plan for each guest, so they know what to offer and when, without having to learn circadian science. Your team still leads the hospitality, without disruption.
03Your sales and marketing
A stay worth paying more for
A package priced above the standard room rate, and a story to sell to international travellers and corporate clients, who are buying back the days travel usually costs them.
04Your facilities
Busier at quieter hours
Each guest’s plan follows their body clock, not the clock on the wall, so demand spreads across the day. Spa, gym and restaurants are used more, including during off-peak hours, increasing the return on the facilities you’ve already invested in.
05Your brand
Your brand goes home with them
Branded recovery plans follow guests home, keeping your hotel front of mind until they book again.
06Your position
A reason to choose you
Your protocol is built around your own services, guests and brand, so the stay guests experience is yours, not an off-the-shelf wellness programme.
Why ALT‑15°
Papillon Luck
FOUNDER, ALT‑15° | COMMERCIAL WELLNESS STRATEGIST
Built by someone who knows the guest.
Luxury wellness, 18 years
One of London’s early in‑hotel personal trainers at The Cadogan, coaching private clients who travel internationally, including members of UAE royal families. Then created JetFuel, a luxury travel supplement range launched with NET‑A‑PORTER and MR PORTER, then Selfridges, and bought by five‑star hotels for suites, lounges and private jets.
International finance, 14 years
Schroders and CSFB, then Goldman Sachs, where Ron Beller recruited her to Peloton Partners, a London hedge fund start‑up that grew to $2.6 billion AUM and one of four hedge fund start‑ups she helped launch.
Ran global multi‑city roadshows and organised business and leisure travel for high and ultra-high-net-worth clients, which is how she knows exactly what these travellers need, and when.
The science and the AI
Travel Performance combines Papillon’s first-hand experience of international travellers with timing rules validated by our PhD jet lag specialist, so the AI never invents the science. The AI planning engine is designed to apply those rules to each guest’s journey, producing a bespoke plan and clear instructions for the relevant hotel departments. The science determines the guidance; the AI makes it scalable.
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The next step
Make Travel Performancea reason to choose your hotel and return.
Wellness only delivers commercial results when guests use it. Timed to each guest, they do.
Every hotel is different. In 30 minutes, we’ll explore:
Your key international markets, and how far your guests travel to reach you.
Which of the wellness services you already have could have the most impact during their stay.
Where better timing could lift spend per guest and bring them back.
Designed for owners, CEOs and general managers of luxury hotels and hospitality groups, and the commercial, events, marketing, brand and wellness leaders responsible for how their property is positioned, experienced and sold.
Designed for owners, CEOs and general managers of luxury hotels and hospitality groups, and the commercial, events, marketing, brand and wellness leaders responsible for how their property is positioned, experienced and sold.
The two coordinates of a global lifestyle.ALT is the altitude you operate at.15° is the longitude in every time zone you cross.
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